Client Overview
Venn Studio is a Los Angeles-based architecture and interior design firm specializing in custom residential architecture, ADU design, multi-family housing, commercial spaces, and hospitality projects. They create timeless, thoughtful environments rooted in craftsmanship and context.
My Role + Services Offered
- One-time social media audit to assess strengths & opportunities
- Monthly platform management and scheduling (Instagram + Facebook)
- Monthly strategy + analytics reporting calls
- Daily community engagement
- Weekly trend & insights reports
- Content shot list development for photoshoots
- Hashtag/keyword research & organized bank
- Content creation & publishing: 12 posts per month, per platform
Results + Metrics
- Increased Instagram following by 2,400 in 7 months, expanding the studio’s audience of design enthusiasts and potential clients.
- Boosted average engagement rate by 100%, with strong performance on behind-the-scenes and project storytelling posts.
- Achieved an average monthly reach of 11,190 accounts, positioning Venn Studio in front of a highly design-savvy audience.
- Produced high-performing Carousels and Reels that consistently reached 3–5x more accounts than static posts.
- Built a cohesive visual feed and content system aligned with the studio’s sophisticated aesthetic.
Strategy Impact
- Established consistent content pillars (project showcases, process insights, team highlights) to create a balanced feed that reflected the firm’s design ethos.
- Shifted focus to video-first content (Reels & Stories) to expand reach and drive higher engagement.
- Positioned Venn Studio’s social media as not only a showcase of finished projects, but also a window into the design process.
- Implemented a cohesive visual system that aligned with the studio’s aesthetic, reinforcing brand identity.
- Used trend tracking + keyword/hashtag research to increase discoverability among design enthusiasts and potential clients.
- Encouraged audience interaction through community-focused posts and story prompts, deepening connections and increasing inquiry potential.